There are two ways you can increase the total sales at your Service Station.
You can increase the number of customers coming through the front door, or increase the total spend of your existing customer base. Today we focus on the latter, increasing your site's average basket buy.
Essentially, there are two ways you can increase your Service Station's total sales:
The latter is known as your customer 'basket' size. Today we will learn how to monitor this value and also go over some tips on increasing your average basket buy.
Increased shop sales is not the only advantage to a higher average basket size. A higher average basket means a higher stock turn over, this should result in less write offs for out of date stock.
How do you check you current average basket size?
Beacon keeps track of a range of Customer and Sales statistics, these can be found on your Day Sheet Report.
You can access the Day Sheet Report through Reports > Sales Reports > Day Sheet Report
Then double click on the month and select the Shift Rec/range of Shift Recs you would like to report on.
The Customer and Sales Statistics can be found on page 2
For the above example you can see that the overall average sale for this site is $34.89.
For fuel only sales the average is $56.37, Shop only sales the average is $20.13 and Shop & Fuel sales have an average of $58.85.
How do I increase my average basket size?
There are many things you can do to try to increase you average basket size, we have detailed a few tips below but you also may be able to get more guidance from your Buying Group.
One of the most crucial parts of trying to increase your average basket buy is getting your console operators on board, encouraging them to upsell promotions and impulse buys will make a considerable difference to your progress. It may be worth setting a team goal for upsell conversions or average basket buy for your team for the month to keep everyone invested in your goal.
You will also find that your Buying Group will have done a lot of research on increasing your average basket buy, if you are having trouble increasing this value or you would like more tips we would definitely recomment reaching out to your Buying Group for further assistance.
Introducing our new Quality Assurance & Custom Development Co-ordinator - Struan Wong
With EOFY quickly approaching we wanted to make the roll over process as simple as possible.
As EOFY approaches many Beacon customers will be preparing their store stocktakes.
New Developments coming to you in version 3.1.0.x
Pervasive 9 & 10 will no longer be supported
Take control of your business with BITS - a Beacon In-Depth Training Session
A picture tells a 1000 words but a Video Demonstration is even better!